A mobile strategy significantly enhances the customer journey by enabling retail associates to assist customers more efficiently. With mobile devices, staff can quickly locate products, check prices, and provide real-time inventory information. This not only improves the shopping experience but also helps in closing sales and fostering brand loyalty.

Many customers use their smartphones in-store to locate items, compare prices, and read reviews. A study found that about 48% of smartphone users utilize their devices to assist with in-store shopping. This trend highlights the importance of integrating mobile technology into the retail experience to meet customer expectations.

Mobile devices empower retail associates by streamlining operations and allowing them to provide immediate assistance to customers. They can check prices, manage inventory, and even process transactions on the sales floor. This not only enhances the customer experience but also leads to greater job satisfaction for employees, as they have the tools needed to perform effectively.